Hello Fellow Friends and website owners, I hope that this message finds you well. I just wanted to Thank you for sharing a moment of your time with me today in reading this Press Release.
The biggest challenge faced by network marketing professionals, new and seasoned alike, is finding people to talk to. The traditional method of burning up the phone lines is still very effective. Some of the top producers in network marketing still present this as their “go to” method of prospecting and building their business. And it absolutely DOES work. The big challenge is helping that new distributor get over the fear of that “900 pound beast”, making a list, and then dialing the numbers.
Why? We fear rejection. And, if you can overcome that fear, the phone can truly be your best friend.
But something I recently added to the mix is email marketing, using autoresponders. This method has also been very successful for me.
I STILL talk to people face to face. I’m a “people person” and I tend to find it very easy to talk to people, friends and strangers alike. As with my traditional prospecting methods, some say “yes”. Some say “no”. That’s how our business works.
So why should you use email marketing in your network marketing business?
I could just tell you, “Because it works”. And I’ve got the proof to back it up. BUT…
Let’s get in to some of the details about why email marketing works in the world of network marketing.
The internet is here to stay. People are more likely to search online for information, these days, than ever before. I see people on Facebook asking for advice or recommendations about medical issues, internet services, favorite coffees, weight loss tips, etc… The smart network marketing professional can reply with a simple, “Sure, I can help you with that.” and provide a quick link to get more information.
Right now, while you are looking at this Press Release, people are online looking for information about making money from home, starting a home based business, losing weight, dealing with a health issue or just trying to solve some sort of problem they have.
If your product or service can help them with any of these issues, it makes sense to have your web site online so people can find you.
Your web site should have a capture page that offers free information, a download, a sample … whatever is relevant to your offer. When someone visits your site, they can fill out the form to request your information, sample, etc… and that is when email marketing starts.
Once they fill out that form, they are added to your email marketing list. Now, you can follow up with them. You can send them links to online video presentations, PDF’s, ebooks, etc… so that they can learn more about your offer and your opportunity. They can review your information any time, day or night.
When your company runs a promotional special, offers a discount, has special offers, etc… you can send an announcement to your list with the click of a button.
And, yes … you can even use your email marketing list to invite people to local presentations.
Here’s the best part: When someone has been receiving your information, you’ve had a few conversations, and they go to personally meet with your or your team leader, it’s almost a done deal that they have decided to join with you.
Using the company web site is not effective. Most network marketing distributors think internet marketing is simply a matter of posting links to their company web site. This is where a lot of distributors miss the mark. Company sites are great for general information. But if you really want to build YOUR identity, reinforce YOUR brand, and build YOUR team, you need to have your own web site or blog.
Why? A lot of network marketing companies will not allow you to run ads using their company name. This makes sense for a LOT of reasons. It makes sense for you to promote YOUR name. Some of the top network marketing distributors using internet marketing are not promoting their company name. They are promoting their own name.
Leverage your exposure. Nobody likes to talk about it but we know it happens. Companies fail. Companies change. If you have your own list of folks with whom you have been building rapport and trust via your email marketing, your chances of success during these transition times go up considerably.
And we all know someone who has switched companies. If you don’t have an email marketing list, you really are starting all over if your company fails or you decide to make a change. Having an email marketing list doesn’t guarantee that everyone is going to move with you or follow you, but if you have built and nurtured a solid reputation with your list, it makes sense to believe that at least some of those subscribers are going to check out what you are doing.
The Power of Duplication. Another benefit to growing your network marketing business with email marketing is the ability to support, train, and educate your downline. As people join your business, they can subscribe to your training campaign. This makes it much easier to communicate with you team no matter where they are in the world.
- Got an important team call coming up?
- Got an important team webinar coming up?
- Want to let your new team members know how to get started?
- Want to send your team encouraging updates and success stories?
- Want to make sure everyone has access to the same information?
- Want to invite your team to a big event or training session?
All of this and more can be done with your autoresponder.
If you ask me, from a business perspective, it just makes sense to start using email marketing in your network marketing business to help you be more efficient with your lead generation, communication, follow up, and training.
If you’d like to learn more about how email marketing can help you in your network marketing business, whatever company you are working with,we would love to show you how it all works!
And if you’ve ever wondered how TrafficWave.net’s pricing stacks up against the competition, take a look at this pricing comparison:
If you haven’t started using AutoResponders yet, start today!
We’ll even give you a FREE 30 Day Trial to check it out for yourself!
To register for your FREE 30 Day Trial, visit us at the link above and click “30 Day Free Trial” to get started!
Yours in success,